Fraud occurs in the consumer marketplace every day. In many transactions it is virtually impossible for an individual to independently recognize deceptive trade practices or unconscionable business practices until it is too late. Moreover, no matter the extent of effort put forth by our government, including the State Attorneys General, to police the conduct and ethics of businesses across the States, limited manpower and resources restrict the ability to completely eliminate fraud in the consumer marketplace, leaving citizens openly exposed in their consumer transactions and creating opportunity for unethical and unscrupulous business practices. In many instances, consumer fraud involves the theft of small amounts of money from a significant number of people. Pursuing a claim for such a limited recovery does not generally make good economic sense and the fraudulent actors are well aware of this reality. If the cost of the legal claim outweighs the likely recovery no one will pursue such a claim. In this instance, the only feasible remedy for the consumer is a class action lawsuit where the combined losses of all victims can be pursued in a single action on behalf of a class of individuals who, as a united group, can effectively hold the wrongdoer accountable.